3 Essential Steps to Successful Blogging
Over the course of my business career there have been many twists in the road to where I am today. It wasn’t that long ago that the word “blogging” was as foreign to me as some exotic vacation destinations of the world are.
When I decided to bring my business online to the worldwide web I had no idea what lie ahead. Who knew that learning never stops? Gone are the days of learning one job and then working at it for 40 to 50 years! Only our our moms and dads had jobs like that, right?
Those who want to do more than rock in the chair on the porch will want to do exactly what I did…learn, try and grow into making money online. If that sounds like you…keep reading.
If you are like I was you may be feeling a bit overwhelmed, not quite sure where to even start. I remember that feeling all too well. But, take a deep breath, roll up your sleeves and decide you’ll do it and guess what? You, will!
Moreover, if you’re looking to set up your own website but don’t know where to start, a website design agency like proper noun can help you with any queries you might have. From deciding whether to build your site using Squarespace or WordPress, to selecting an eye-catching color scheme, a web design agency can offer support and guidance to get your business online.
Today’s article is focusing on the 3 essential steps to successful blogging. These blogging basics will get you started writing your very first blog post and more. Ready? Here we go…
Step # 1 – Keyword Research
It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, (search engine optimization) but also learn more about your customers as a whole.
It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
Step # 2 – Write Your Idea on Paper
Dorothy Parker famously said:
“I hate writing. I enjoy having written.”
Don’t we all? We love the end result, the feeling of accomplishment and creative fulfillment. But the hardest thing for most writers is the simple act of getting started. Here’s the usual scenario:
A great idea pops into your head while in the shower. By the time you’re dry enough to turn on the computer, you’ve forgotten what it was. Stare at the blank computer screen. Nothing.
Get up and fix a cup of coffee. Nothing. Check email. Check your Facebook page. Read other people’s Facebook pages. Resist the temptation to play Angry Birds. Got to write something. HELP!
Here are five quick tips for getting yourself unstuck (followed by four more tips on how to apply them in the real world) …
Step # 3 – Edit and Publish
Outline the major points. You’ll flesh out the details of your content when you write, but ensure posts are cohesive before you begin. Write one compelling line. The stress of writing a blog post, landing page, or ebook is imaginary.
Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress.
“The professional writer says, ‘It is almost certain that most of what I write will not resonate with most people who read it, but over time, I will gain an audience who trusts me to, at the very least, be interesting.” ~ Seth Godin
Prioritize the changes you need to make, and then wrap a pair of horn-rimmed glasses around your face. It’s time to grab your virtual red pens, my Editing Friends.
It’s a Wrap
Had I known three-plus years ago what I know now boy would my business be in a different income bracket! The information I’ve gathered for you, above in this very post is so rich it ought to have a price of admission just to read it.
Seriously, you’ll find in your journey as have I that there are blogs that give plenty of good advice, tips, and strategies. Then, on the flip side of that coin, there are those that won’t. I’m hoping that you’ve come to enjoy the information shared here, for your benefit.
If ever there was ever a time to grab a cup of coffee and really read a post, it’s this one for sure. There is a wealth of business blogging information contained within the links to the complete articles where I found these tips.
Share this article with your friends, those who are like you and me; who are just beginning to enter the blogging world.
Leave a comment below with your favorite tip. Thanks for joining us this week.